The Macro environmental factors.

Today we will discuss the Macro environmental factors that effect the Queen Elizabeth Olympic Park.

Within the Macro environment there are several sections;

  1. Demographic
  2. Economical
  3. Natural
  4. Technological
  5. Political
  6. Cultural

Demographic -The Queen Elizabeth Olympic Park wanted to make sure they helped the people local to the area socially, economically and environmentally. The company feel the community engagement is key to achieving the legacy corporates key three strategic aims.  The olympic Park changed the way the London looked, firstly  there are eight venues which make up the park, all of which has a secure legacy for the future population. These are: ArcelorMittal Orbit, Copper Box Arena, East Village, Here East, Lee Valley Hockey and Tennis Centre, Lee Valley VeloPark, London Aquatics Centre and the Stadium. On top of this  the park has its own neighbourhood, Chobham Manor, which residents moved into in late 2015. This neighbourhood consists of up to 850 homes, 75% of these homes will be family based consisting of three or more bedrooms. Queen Elizabeth Olympic Park, (2016), Facts and Figures’ Available at : [01/02/06] 

Economic – During its time the London 2012 Olympic Games entertained the world, the economic benefits are set to be felt in the host country for many years to come. In July 2013, the British government announced that the UK economy has seen a £9.9 billion trade and investment boost and investment from hosting the games, just one year into a four-year programme of activities and events aimed at capitalizing on London’s Olympic success. In total, more than 46,000 people worked on the Olympic Park and Olympic Village – 10% of whom were previously unemployed. At the peak of the games, around 39 percent of people directly employed by LOCOG were unemployed prior to their involvement in the Games. Tourists that flocked to the London 2012 Olympic Games thoroughly helped increase the British economy, with figures released from the Office of National Statistics showing that the 590,000 people who visited the city for the games, or attended a ticketed event (ONS, 2012), spent an average of £1,290 during their visit, compared with £650 by other visitors. The Olympic Games (2013), The Official Website of the Olympic Movement, Available from:, [Accessed: 28/01/2016]The Office for National Statistics (2012), London 2012 Games attract over half a million overseas visitors in July and August, Available from:, [Accessed: 28/01/2016]

Natural –  The venues and facilities across the park use the latest green technologies and low carbon design. Meaning they use less energy to stay warm and have a much lower over all environmental impact then typical buildings. Sustainability (2012) Available at: (Accessed: 1 February 2016) The site itself also surrounded in 4 large trail paths over 560 acres which is home to all sorts of wildlife. Queen ELizabeth Olympic Park (2016) ‘Trails and Tours’ Available at : [ 01/02/16]

Technological – The Olympic Park was a brand new development, and with new developments comes all the new technology widely available to the UK. One of the latest tech used was for track events at London 2012, the starting pistol was electronic and integrated with a quantum timing system which enabled timing of races to be calculated to the nearest one thousandth of a second.  Technology and the Olympics use of IT in the London 2012 Olympics (2012) Available at: (Accessed: 1 February 2016).

‘Political definition’…… The olympic park effected a lot of people and this uproar and upset lead the company and the government feeling that policies needed to be put in place to help the people, the area and the environment. The four main policies that were put in place were Championing equalities and inclusion, ensuring high quality design, ensuring environmental sustainability. Within these main policies are other smaller policies strategies and standards. Publication scheme (2013) Available at: (Accessed: 1 February 2016).

Cultural – The Olympic Park caused controversy within the local people surround the Park. Homes were lost, but new ones were made, taxes increased but then so did tourism. The first main benefits were that houses in East London within the Olympic postcode increased in value in 2013 by around £92,000(since 2005).  This is Money, (2013) ‘East Olympic’s Gold Run’ Available at : [01.02.16]     On top of that the number of foreign tourists visiting London surged by 20 per cent in 2012 to a new record – making it the world’s most popular destination. Evening Standard, (2014) ‘It’s official: London is the most popular destination for tourists in the world’ Available at : [01/02/16]. So you see the olympics did indeed help lots of people, however on the other hand it also cause havoc for a lot of other, for instance the Clays Lane housing estate in east London use to be homed up to 450 tenants until it was compulsorily purchased in the summer of 2007 to make way for the sight of the 2012 olympics. So now some people have been forced to live in temporary accommodation until they can find another place.Displaced by London’s Olympics (2008) Available at: (Accessed: 1 February 2016).

So you see the Queen Elizabeth Olympic Park effected thousands in both good and bad ways, it marks a now historical event in which Britain stood tall and stood strong. We hope you enjoyed our second post.

Peace Out from the squad!



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